Results
- Two new super-revenue channels
- Increased traffic to website
- Increased conversions on website
- Increased competitive edge
- Value-added proposition to customers
- Enhanced supplier relationships
- Enhanced supplier negotiation power
- Easily manageable web-based system
Backgrounder
- A low-cost carrier
- Offers no frills, low fare
- Servicing country A and it's neighbouring countries
- Uses online ticketless system
- Aim to excel and expand value proposition
Solutions Deployed
- Hotel Booking Engine (Hotel-BE)
- Hotel Distribution Management System (HDMS)
- Dynamic Packaging Solution (DPS)
- Package Distribution Management System (PDMS)
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Airline A leverages on AFOOFA's travel technology expertise to expand its business beyond the scope of air travel yet not compromising on
its core competency - budget TRAVEL business.
For a start, Airline A deploys the Hotel Booking Engine (HotelBE) to enable its online customers to make real-time room booking with instant
confirmation. This adds convenience to customers as they need not search elsewhere for hotel rooms after making flights booking.
To support this revenue-generating convenience, Airline A's procurement team contracts hotels at all its destination points
and loads the contracted inventories and rates on the Hotel Distribution Management System (HDMS). For ease of operation, Airline
A issues login IDs to its contracted hotel partners to update inventories and room costs on the system.
To optimize the use of its flight and hotel inventories, Airline A employs the Dynamic Packaging Solution (DPS) strategy. The
DPS allows its online customers the flexibility of choosing their preferred travel package based on their own travel budgets.
On the other hand, the customers can also book pre-defined promo packages, which is usually priced at a lower rate.
Supporting this super revenue generator is unbelievably simple. Airline A's procurement team will just need to allocate inventories
available for travel packages, define the travel packages and perform suitable markups on the Package Distribution Management System (PDMS).
* Airline A is mock-up airline used in this illustration.
It has no reference to any existing airlines. To look at real-life success story, please read
our Customer Success Stories.
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